Why I Like Wichita Falls
I just recently came across and answered a Quora question, Do you like Wichita falls, TX?. Out of all the answers I've written for Quora, I suspect this is one of the most niche answers. So, to help maybe a few more people see it, and for anybody who might be interested, here's my answer (slightly edited).
Yes, I like Wichita Falls, Texas. I moved here back in 2001, in my early 20s. As a point of reference, before that, I'd grown up / lived in Pennsylvania (outside of Pottstown, on the edge of Pennsylvania Dutch Country), Maryland (outside Frederick, before it built up like it is now), and inside the D.C. beltway (College Park and Greenbelt, and working in Crystal City and Alexandria).
Now, I'm not one of those people who says, I wasn't born in Texas, but I got here as fast as I could. I mean, if I could by magic live back in the northeast but instantly arrive in Texas for my job and to visit my friends/family here whenever I wanted, I'd probably do it. And Wichita Falls was certainly a culture shock coming straight from D.C. But Wichita Falls grows on you.
The Good:
Perfect Sized City - Wichita Falls has around 100,000 people. That's big enough that there are enough major stores to support everything you need - Walmart (obviously), Kohls, Penney's, Lowes, Home Depot, Sam's, Ross, Academy, O'Reilly's, Autozone, furniture stores, etc. There are also plenty of restaurants, both chains and local places. Granted, we don't have every major store or restaurant chain, but we have enough.
Barbecue - Speaking of restaurants, if you're comparing Wichita Falls to cities in the northeast or the West Coast, barbecue is one of America's greatest culinary gifts to the world. Smoked brisket and sausage are delicious, and there are a few good local places around here to get it. Or, once you make a few friends, you'll probably meet someone with their own smoker.
No Traffic - Compared to bigger cities, traffic in Wichita Falls is minimal. There are a few shopping areas where the traffic has picked up a bit in the time I've been here, but nothing too bad. We always joke that you can get anywhere in Wichita Falls, from anywhere else in Wichita Falls, in less than 10 minutes (some trips may be more like 15). Compared to my in-laws down in the DFW metroplex, that's great. It can take them 10 minutes just to get to the closest grocery store.
No Crowds - Last time I visited my parents up in Maryland and went shopping at Costco, I was overwhelmed by the crowds. No matter where I tried to stand, I could never find an out of the way corner. It was just people, people, everywhere. Wichita Falls is much more laid back. You can shop in relative peace no matter where you go, or walk down the sidewalks in downtown without being caught up in a sea of people.
Generally Helpful People - I've always been the type of person to stop and help someone broken down in an intersection. But here in Wichita Falls, by the time I pull over and make my way over to their car, there's usually a group of other people who've done the same thing, so we end up with a team of people to push the car somewhere safer.
Major Cities Nearby - Making up for the lack of major cultural attractions in Wichita Falls, we have bigger cities within a 2 hr drive - Oklahoma City to the north, and the DFW metroplex to the southeast. DFW is actually the 4th largest metropolitan area in the U.S., behind only New York, L.A., and Chicago, so you know that DFW is going to have a lot of everything - museums, theater, stores, zoos, restaurants, Six Flags, major leage sports, etc.
Local Cultural Attractions - The previous point doesn't mean that Wichita Falls doesn't have anything like that. We have two community theaters, several local museums, an indoor football team, a reviving downtown and art scene, etc. If you keep an eye out for announcements, there's almost always something going on. It's just that a lot of it isn't quite to the same caliber as what you'd find in a bigger city. (Sadly, we no longer have an ice hockey team - they just announced in April that this was their final season - End of era for Wildcats and their loyal supporters).
Local Traditions - A town like Wichita Falls has a lot of local traditions - the Old High vs. Rider football game, mums, Midwestern State University's homecomeing celebrations, debutantes, cotillion (this, not the dance), etc. My daughter has grown up her whole life here, so she really gets to be a part of all these traditions.
More Multicultural Than You'd Expect - There are two reasons for this. There's a NATO Training Air Force Base in town, so we have a large number of foreign military personnel and their families. The local university, Midwestern State, also actively recruits from foreign countries, especially the Caribbean. So, the Caribbean Student Union puts on a CaribFest every year. The Germans host an OktoberFest every year. The Dutch host the Queen's Birthday. There's a lot more multiculturalism than you'd expect from a smallish Texas town.
Inexpensive Cost of Living - Here's a link - Wichita Falls, Texas Cost of Living. Housing, especially, is less expensive in Wichita Falls than many other areas around the country. I love the house we have, but know it would cost a fortune back in the regions where I grew up.
The Bad:
Politics - Wichita Falls is about as red as you can get. Maybe that would be a plus for some people, but it drives me up the wall. For example, here are the Wichita County 2016 Election results. Straight Party tickets were 15,302 Republican vs. 4,870 Democratic. Trump won 27,609 votes, compared to only 8,752 for Clinton. Our representative in the State Board of Education has pushed for creationism in the classroom. Related to that (and religion - see below), we also have one of the highest teen pregnancy rates in the nation.
Religion - This is another that depends on your personal views, but Wichita Falls is way too religious for my taste (I happen to be an atheist - which I don't volunteer freely to just anyone I meet here given the). Just about any public dinner, whether a school function, Girl Scouts, an Air Force event, or anything else, starts with a prayer, not to mention PTA meetings, and even during an emergency city council meeting a couple years ago. Wednesday night church services are common, in addition to going on Sunday. My daughter's high school biology teacher started off the unit on evolution by saying that she was a Christian and didn't believe in it, but it was part of the curriculum so they had to get through it. On the plus side, going to Walmart on a Sunday morning means absolutely no lines at the cash register.
Racism - Yes, I know racism is an issue everywhere. Back where I lived in Maryland, the local KKK headquarters was just a few towns north of me. And not everybody here is a racist. But the people who are racist are much more open about it. I had a guy at a bar complain to me about "n*ggers" right after a black guy sitting next to us got up to leave. I've had coworkers complain about good white girls dating black guys. I was at a party a few miles out of town in the country where a few guys started talking about whether or not to go burn a cross in a house where a black family had just moved in (they didn't, but guess where I've never gone back). Iowa Park, a town about 15 minutes away, is even worse. My wife and her black friend were refused service at a restaurant. Some black friends of ours who used to live there always came to Wichita Falls to grocery shop because of all the stares they got in Iowa Park (they were military, and didn't realize the town's reputation before moving in).
Climate - It's not quite the desert, but it's right on the edge. It gets hot in the summer. One year, we had over 100 days in a row where the high exceeded 100°F, and you can usually expect at least a few days every summer to exceed 110°F. The all time high was 117°F. Though, I will say that you get used to it. 100° days don't really phase me anymore. And it also means you get plenty of use out of a swimming pool - not like my friends' pools in PA growing up.
It's also pretty dry. If you want to grow a garden or flowers, you definitely have to water, since you can't rely on the rain. We just got out of a horrible drought, that was so bad we resorted to recycling treated waste water directly back into the drinking water supply ("Toilet to tap" wastewater recycling begins in Texas city). And with global warming, I only suspect droughts like that will become more common.
But when it does rain, especially in the summer, it can come in buckets. The rains that ended the last major drought actually caused flooding, and we were one forecasted storm away from a catastrophic flood (the reason for the aforementioned emergency city council meeting).
Winters aren't great, either. The thermometer shows a warmer temperature than the areas where I grew up, but the wind just cuts right through you. It's cold enough to make you uncomfortable, but not quite cold enough to give you much snow to have fun in. Though, you can expect one good snowfall per winter - just don't expect the snow to last more than a day or two before it melts. And since snow and freezing rain are so uncommon, the local governments don't invest much in equipment to handle it, so the roads are really bad when it does happen.
Geography - There are a few tiny hills around town, but not many. We're in the North Central Plains. So, if you like variation, head down to the Texas Hill Country, or North to the Wichita Mountains (a great day trip), but don't expect to see too much of interest in Wichita Falls. And don't expect to see many real trees outside what people have planted in their yards. Mesquite has taken over just about everywhere, along with not uncommon patches of cactus.
So, on the whole, I like it in Wichita Falls. It may not have been my first choice, but now that I have roots here, I plan to stay a while. I'd much rather be here than anywhere in the DFW Metroplex. Wichita Falls has the feel of a big small town, where you know or know of just about everybody, but with enough amenities to be comfortable. And even though there are some racists, bigots, and religious zealots, there are enough good people to counter them (and everywhere has their fair share, anyway). And there are big cities close enough by to get your fill of 'culture' without having to deal with the traffic on a day to day basis.